Why your social media strategy needs to support the customer purchase journey
We are increasingly living in an always on, always connected world, as individuals across the globe embrace a digital lifestyle and increasingly become ‘connected consumers’. Not bound by age, the...
View ArticleWhy S&OP is critical to improving organisational performance
Recent research has shown a mere 10 percent of organisations claim to have ‘excellent or world class’ sales and operations planning (S&OP). It reveals the substantial divide between those...
View ArticleThe 7 biggest mistakes recruiters see on CVs
A CV is the first impression you get to make on a prospective employer so you have to make it count. Here are a few common yet damaging mistakes to avoid when writing your CV. 1. Poor Grammar:...
View ArticleAndrew McAfee: What will future jobs look like?
Czech playwright Karel Čapek first introduced the idea of robots in 1920. His famous play, R.U.R., depicts a factory in which artificial workers are created to carry out the menial tasks for their...
View ArticleWhy is Marketing for the Mobile User Important?
Are you aware that around one-fifth of online of users are using mobile devices such as tablets and smartphones? Do you have a plan for marketing your product and/or service to the influx of mobile...
View ArticleB2B Webinars: The WTG Way (Infographic)
We often hear about webinars as the latest trend in digital marketing – a progressive way to promote your services by sharing your expertise with the public. So here we are: four years after hosting...
View ArticleLean into Happiness Instead
With research proving that female’s happiness in the workplace is lower today than it was thirty years ago, motivational Coach, Carin Rockind, asks: are women sacrificing happiness for success? With...
View ArticleContributor Profile: Dawn Boyer
Dawn Boyer, Ph.D., has been an entrepreneur and business owner over 13 years, with a successful business in Richmond (1980s), currently in her own consulting firm, and a business partner with her...
View ArticleManufacturing Sector in Singapore Welcomes Theory of Constraints
Every major bank and investment firm from the US and Europe operating in Asia is headquartered in Singapore. Singapore’s economy was recently ranked as the third wealthiest nation in the world, and...
View ArticleI’m talking to you…LISTEN!
By Kate Marston The good, the bad and the ugly of webinar presenting… A webinar doesn’t happen overnight. It’s hard work! It takes careful planning, extensive marketing and collects a number of people...
View ArticleWhy a values-based approach to business helps accelerate growth
By Ben Quarless Corporate value statements, company ethics, codes of conduct…the list goes on. At best, an invaluable business tool, at worse a meaningless, superfluous byword. Some are poorly defined...
View ArticleHow to find the right hosting service and lower business costs
Finding the right web host can be just the savings your IT budget needs, but why should you be looking into this opportunity and how can you best take advantage of it? It’s actually very simple… In...
View ArticleValuing Diversity through Fair Testing – Free White Paper
A good selection process is characterised by assessing candidates’ qualities that are related to job performance. This implies that all criteria not related to job performance are excluded from...
View ArticleIs a webinar better than a pigeon?
It’s that age old debate that has been raging across marketing departments the world over since time began, What is better a webinar or a Pigeon? Well maybe not… but you can’t move in a marketing...
View ArticleHow to demonstrate the business value of employee development and secure...
Time and again we see research that demonstrates the value of employee development as a motivation and retention tool. Even before the ‘war for talent’ was first mooted, organisations were investing...
View ArticleWhy your business should have a blog and what you can do to make it great
If your business has a website (which I hope by now it does) but does not yet have a blog then you need to do something about it. Many businesses do not realise how vital a blog is to a business...
View ArticleCase Study: Inside WTG Webinars
The post Case Study: Inside WTG Webinars appeared first on WTG BLOG.
View ArticleApprenticeships: a Worthwhile Alternative to Costly Higher-Education?
Firstly, I would like to point out that despite being called notgoingtouni we are not actually anti-university. We just believe that there are many other ways to achieve career success which are of...
View ArticleUK tech start-ups: the beginning of a revolution?
As part of their Business Insights Series, Imperial College invited Tech City Chief Executive and ex-Facebook VP, Joanna Shields, to discuss entrepreneurship and its importance in the development of...
View ArticleWhat will the future workplace look like?
Increased global competitiveness and ongoing technological innovations create wave after wave of challenges for businesses trying to stay ahead of the competition. Over the next decade these factors...
View Article