Image may be NSFW.
Clik here to view.
It’s that age old debate that has been raging across marketing departments the world over since time began, What is better a webinar or a Pigeon? Well maybe not… but you can’t move in a marketing meeting without someone asking what you are doing about lead nurturing, ROI and content marketing at the moment. So that got me thinking is there a route to market that is an effective content communication channel that delivers measurable ROI and develops/establishes relastionships… all rolled into one?
Before you get your flat cap out I’m not suggesting we all become pigeon fanciers, disseminating your carefully crafted marketing messages via the little beauties. It’s just not practical; I mean how would you measure it?
So, does that mean we have a winner? Put out the bunting I think that The WEBINAR just clinched it.
But, what makes a webinar so special?
Buying behaviour has changed considerably and in a relatively short amount of time, the process now starts with an online search in the majority of cases, and that is the B2B and B2C markets. A webinar not only puts your content in their hands at the click of the search button (providing you have decent SEO… but that’s another post entirely!) it brings it to life. It is your story told by the people who tell it best. You. It allows you to develop your voice in the market, set yourself apart from your competitors and providing your content is great – can help in positioning you as a thought leader in your industry.
Over the coming weeks I will be posting a series of blogs which will aim to get to the nitty gritty of webinar-ing. What you can use them for, how to measure ROI, post event activities, converting your webinar attendees to sales. The do’s and don’ts of presenting, creating killer presentation slides – sorry couldn’t resist - and chasing that illusive lean forward experience for your viewers – ENGAGEMENT.
But before we get to all that I’ll leave you with a few, perhaps painfully obvious reasons to hold a webinar…
- Low cost, efficient, sustainable
- Live and interactive
- Relationship building to increase wallet share
- Demand generation
- Lead nurturing
- Engage live with your market
- Demonstrate new products
- Grow your database
- Re-engage with current clients
- Content marketing
- Cost effective and convenient
So, and this is based on total scientific fact, that proves conclusively that a webinar is better than Pigeon.
Oh… and a webinar won’t poo on your car.
If you can’t wait until next week’s instalment, why not take a look at a recent case study from Sopheon – http://www.wtgblog.com/case-study-inside-wtg-webinars/
Until next time…
Kate Marston
Head of Webinar Marketing, WTG Webinars
kate.marston@wtgevents.com
www.wtgwebinars.com
+44 (0) 20 7202 7705
The post Is a webinar better than a pigeon? appeared first on WTG BLOG.