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Are you aware that around one-fifth of online of users are using mobile devices such as tablets and smartphones? Do you have a plan for marketing your product and/or service to the influx of mobile users on the Internet? Strategies tailored for mobile devices are an important part in order to keep your business competitive both in the real world and online. How does this affect your business?
Your website
How does your website look when viewed on a four inch screen? This isn’t including the resolutions that are produced by smartphones and tablets. If you have trouble navigating your website on this smaller display, imagine how your visitors must feel. According to statistical information, 53 percent of users will abandon your website and never return if they can’t operate it the first time. You can improve the user experience without completely renovating your site by:
- Using a redirect command to a mobile subdomain that is specifically built for mobile devices. These subdomains can be named mobile.yoursite.com in order to differentiate from desktop and mobile devices. Your website can detect what kind of device is accessing it and redirect the visitor to the mobile-friendly area.
- Using CSS coding in your website to scale images and fonts according to screen resolution. If you don’t know how to modify your CSS file, you should seek the appropriate professional help. However, there are many tutorials on the Internet that can help you develop the coding in order to save you time and money from building a whole new website.
- Using conversion services that can create mobile versions of your site without programming or adding subdomains. Many of these services are subscription-based as little as £10 per month. However, it may be worth the investment.
Apps
One of the biggest attractions to mobile devices is the never-ending list of apps that are regularly developed. Even the smallest of apps could help build a strong customer-base if it’s useful in any fashion. If you don’t have the skills to develop an app, you could invest in having someone develop one for you. The apps doesn’t need to be extravagant. For example, why not make a recipe book that has an integrated shopping list if you own a restaurant? An app needs to be:
- Easy to use
- Compatible with various operating system versions
- Tailored to fit the niche of your business
- Advertised on your website as well as Google Play and iTunes
High ROI
Most companies that have developed a strategy for engaging mobile users have experienced a much greater return on investment than they do from other methods. How do they accomplish such an increase in revenue?
- Quick payment methods
- Easy to navigate website
- Focused effort on selling to mobile device users
While you may have a working strategy that is helping to fill your bank accounts, there is a great amount of money to be made from those using mobile devices. A majority of people who have these devices don’t leave home without them. You could engage your consumer-base regardless of where they are or what they are doing. Since mobile users spend more money per transaction and have a greater return-on-investment, you could be missing out on a great deal of income. As mobile technology is advancing at a rapid pace, it is worth your time to at least investigate the possibility of developing your own marketing strategy for mobile users.
This article is contributed by Madoline Hatter. Madoline is a freelance writer and blog junkie from ChangeOfAddressForm.com. You can reach her at: m.hatter12 @ gmail. com.
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